Storyblaster

Hillary was the Co-Founder and Chief Creative officer of Storyblaster (2017-2020), the only story-based social media management platform.

Storyblaster revolutionized online marketing with social media templates pre-filled with content guidance (with example text, images, and video that could be easily customized), tactics, and built-in agency level ad buying proven to help users grow their audience, increase sales, and raise funds.

Their premise was that great storytelling is crucial to the successful marketing of any business. It’s well-known that the more compelling and authentic the story, the better the results—no matter the goal. Yet storytelling does not come naturally to most people, and other social media management platforms don’t address this critical user need. They exist primarily for scheduling and automatic publishing, leaving users to figure out content and tactics on their own.

Storyblaster’s pre-filled content-rich templates, automated guided posting strategy and execution, and built-in ad buying gave users everything they needed to excel. The Company’s proprietary templates were the creation of award-winning storytellers (Golden Globe, Emmy, BAFTA, Cannes Lion) and best-selling authors, and were based on data and insights from over 300,000 campaigns (their own patented built-in AI before its time!)

Anyone could easily personalize, publish, and promote effective social media posts with just a few clicks at a DIY price.  

www.storyblaster.com